A few years ago (before my fourth family move to another city) I started to chronicle my journey of blogging at Mompreneurs in Heels. I wanted to give my readers a blog strategy example, and my intention was to have you watch my blog grow as I implemented more blogging strategies.
Well, as life would have it, I had a huge wind knocked out of me when our family made the decision to move, and I never actually finished chronicling my blogging journey. However, I still think it’s great to share the beginning of that process here on this blog so that you can see my blog strategy example in the beginning stages. Hopefully, this will encourage you in your blogging as well.
So in 2019, I figured it was due time that I started writing some step-by-step tutorials and show you the inside scoop of what was happening at my blog. And I’ll admit…at the time of writing this, I had a long way to go to meet my goals for my mompreneur blog. But just so you know- I’m not new to blogging and have begun a LOT of them since 2004. I’ve designed blogs for clients and helped them with their blogging strategies. But I still needed to make time for my own.
And just for a bit more back story before I begin: I’ve had some past successes on the web over the decade and one more recent successful blog where I made a nice income the past 10 years. Honestly speaking, though, I just hadn’t put in the same time and energy to make the Mompreneurs in Heels blog grow.
Why? Especially since this is one of the things I really love doing: helping women grow their blogs and make money with it. Here’s the story:
I started Mompreneurs in Heels in 2016 with the idea that it would simply be a holding spot, or a sales page, to house my book. Then I decided to move my Web Success Strategies Podcast (circa 2014) over and rebrand it as the Mompreneurs in Heels Podcast. So now I had both a book and a podcast in 2016. BUT…I didn’t have much content. Most of my energy was going to my other blog…so I started putting together a makeshift blogging strategy to sort of keep the Mompreneurs in Heels blog afloat.
What does this mean?
It means the strategies I used for previous blogs I’ve owned have worked, because I WORKED them. But initially at Mompreneurs in Heels I got caught in a not-so-great blogging cycle of: start…then pause…then stop for a season…then start again. I wasn’t as consistent with it as I’ve been with my other blogs, and we all know that consistency is the best way to gain client trust.
I wanted to end 2018 and start 2019 with a clear blogging strategy, but this time around I want to let you in on the backend of things and show you what happened. I will be honest and transparent and you can see that there is no magic trick to getting more traffic. It’s just hard work.
Here’s the real scoop on my blog strategy example…
I haven’t had as much traffic at the Mompreneurs in Heels blog. It’s as if I just created the blog last year. Instead, it has been over five years. So, don’t feel bad if you are not getting the traffic you want right away. It takes time and work. Because I hadn’t REALLY been working the blog, I didn’t get quick results on it.
“So…how are you making money on your blog?” you might be asking.
Like I mentioned before, my bigger blog at the time was driving the most traffic and had the bigger mailing list so I used that one often to leverage my smaller blog.
I also used social media to drive traffic to seasonal discounts and specials I had on my services. I mentioned everything on my podcast and sent out emails to my list. My email lists and listener audience were, thankfully, bigger than my blog traffic, so this had been working for me and allowed me the opportunity to serve the clients I need to keep money flowing in.
I offered services, products, and sponsored posts. Again, this helped a lot with keeping an income rolling in.
However…it’s time to up my blogging game, and I’m super excited about it!
My upcoming blog strategy example :
Up my Pinterest strategy.
My Pinterest traffic was not too bad (although it had declined in the past month)…
I’ve been learning all about the ins and outs of Pinterest with Melyssa Griffin’s Pinfinite Growth course. I made a plan to implement much of her strategies to increase traffic back to my blog for the next month. Pinterest accounts for so much blog traffic growth for so many bloggers that I decided not to pursue Facebook ads at the time. If I can get free, organic traffic from just ramping up my Pinterest game, then why not?
One of the things Melyssa recommended is joining group boards, so I’ll be looking for boards related to entrepreneurship, business, and blogging. Another thing I’ll need to do (which is going to be loads of work) is to go back and recreate my pin images so that they fit my blog theme and work for Pinterest also. I need to make them more attractive and take time to create catchier headlines on my posts so they get more clicks.
My blog strategy example from 2019 needs updating, though…so if you’re reading this in 2022 and beyond, though…be careful about how you approach the Pinterest strategy game. The rules have changed a lot since I last learned with Melyssa Griffin, so just make note of that.
I’m currently in the process of restructuring my boards, deleting ones that weren’t gaining much traffic, and merging some. I placed my business boards at the top and my homeschool ones a bit lower now that I’m focusing more on my business blog. I might even plan to create a brand new Pinterest account to separate out my homeschool content with boards dedicated solely to homeschooling. My goal is to eventually change the cover image of my boards to make them all uniform and pretty.
Grow my mailing list
I decided to make the switch from Mailchimp over to Convertkit later in my business as it began to grow and I needed more out of my ESP (email service provider).
I installed a footer opt-in on every page of my blog as well as a new popup that, hopefully, this time won’t irritate my site visitors. (That last one I installed with Mailchimp was PAINFUL! You couldn’t see how to close the popup and I’m sure it annoyed the heck out of everyone who landed on my page. Which explains low engagement and conversions.) This time, thanks to Bloom by Divi themes, I could use popups in moderation and seamlessly. I also eventually moved away from the Divi theme and into Elementor. The popups I use in 2022 are now from Convertkit or Leadpages.
I’m also planning to add content upgrades to many of my blog posts. Yes, this will take a while, but it will be so worth it to have this on most of my posts (which, so far, is working out just fine with the footer opt-in), but I’d like to add more.
More networking and collabs
This is an area in my blog strategy example that I had been neglecting for the past few years. Like I said before, I’ve been busy networking over at my other blogs and homeschool YouTube channel. I also had been running interviews and producing for two podcasts…so that is the extent of my networking, and it had been a great experience. But one thing I wanted to change in 2019 was to be far more focused and effective in my networking. (I think I have managed to improve this in 2022!)
I also want to check out other blogs: mompreneurs, mom bloggers, women in business. I want to stop by and read others’ posts, leave comments, contribute to the conversation. I also plan to link to other bloggers’ content on my blog and do more guest post writing. So that was in my strategy plan for the month.
I truly hope this blog strategy example is helpful to you as you endeavor to create your own strategy after starting your blog business. Before we can work on our blogs effectively, we need a plan of action. As we take time to figure out how we want to position ourselves online, all other tasks will fall into place. But it all starts with a strategy.
If you need support in getting your blog up and running, you can reach me here for blog coaching.
That’s all for now!