If you’ve been thinking about starting a blog for a long time but you’ve been afraid to start for one reason or another, this post is your encouragement zone. I’m going to share three major questions you might be asking yourself that might be holding you back from starting your blog, an to help you find success in blogging. I’ll also share why you should forge through and press onward if you feel that what you want to share is worthy of a platform. I’m sharing reasons why I feel that you can and should overcome your fear of blogging and go ahead and find your success in blogging!
You might ask yourself the following questions…
What if my niche is saturated?
One of the reasons so many solopreneurs-to-be have a fear of blogging is because of a looming “oversaturated niche”. When I first got started blogging I was afraid to step out there with the thought: “There are so many other bloggers blogging about blogging!” Truth be told, this blog is just one of thousands upon thousands of blogs whose niche market is online entrepreneurs wanting to learn blogging skills. In other words, there are a ton of people out there already blogging about my topic.
You might ask yourself:
Should over-saturation deter me from my goal? The answer can be a no, especially if your topic and market are too broad. But more than anything, I believe your answer can be a firm yes if you understand how to niche down your target audience.
Make sure when you’re narrowing down your niche that you focus on who you want to serve, and no one else. Who is it that your product or service helps the most? What is the information you have to share and how will you share this in order to be personable online? Find the market that most needs what you want to share and focus on serving them.
Find success in blogging by beating tech overwhelm
There is so much tech to learn with blogging. I get it. It can be overwhelming.
Between learning all the ins and outs of the various social media (Pinterest, Facebook, Instagram), the different platforms to build your website on and the different tools to choose from for your blogging needs (apps, templates)… from hosting and domain name choices, to online marketing tools…you get the picture: learning to blog can be completely and totally overwhelming.
But have no fear. Your business will be just fine if you simply hire out the help you need. Fiverr is a great resource for some basic jobs (like ebook cover designs or pulling together a quick logo), while asking a friend for a referral to get you the tech help you need can also be beneficial.
The point is: get help. And start your blog. No more fear of blogging! You can definitely find success in blogging, but you have to get the help you need.
I have several products (a book and a complete a-z blogging course) to help you with your blog, plus I’m willing to chat with you if you need tech support just to get you started in the right direction. So hopefully you have all the help you need. Someone somewhere is willing to help you get started with your blog.
What if no one reads my blog?
One of the biggest fears bloggers have in the beginning is readership. After all, there is no business when there is no one reading. When you hear crickets, especially in the beginning stages of blog-building, and even more so as you continue blogging, and you still don’t gain the traction you want, you can begin to ask yourself if blogging is really worth it. You begin to wonder if you should just give up on blogging.
It is so disappointing to spend so much time and effort cranking out blog posts and great content only to find yourself either growing extremely slowly or not growing at all.
While I understand exactly how this feels, I have to encourage you to keep blogging. However, don’t keep blogging the way you’ve been doing it if what you’re doing is not working. Obviously, there is a reason your blog isn’t gaining the readership you desire. Keep reading to find out some reasons why you could have a low reader base.
Reasons for low readership
What is causing a lack of interaction on your blog? Is it lack of sticky content (that awesome content that keeps your readers around, coming back for more?)
Is it lack of clarity on how to navigate the blog? Is it not understanding what your purpose and true niche is on your blog? Maybe you are covering too many topics. Perhaps your readers aren’t sure what you expect them to do (like not having a call to action).
(Here’s my advice: always place a call to action on your posts or provide a place for your readers to sign up for your mailing list.)
Do you provide loads of value? Always give away great content and simply be super helpful to your readers. When you help them they’ll be loyal to you in return.
I truly hope that I’ve encouraged you to embark on this journey. You can start a blog and maintain it. You can be consistent, build an audience and an income. It’s all possible.
You can overcome your fear of blogging, find success in blogging, and begin an online business you’re completely passionate about and proud of!