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Have you been trying to figure out what to blog about and who your ideal reader is? Have you been asking yourself the question:
“How do I find my niche in blogging?”
I asked myself that question quite a few times as I’ve started five blogs in the past five years, with completely different niches. So, needless to say, it took me a while to figure out what I really wanted to blog about.
Once I finally figured it out, though, it made all the difference for me. I learned that I like writing for women entrepreneur readers – business-minded mamas (mompreneurs) and CEO’s who want a side gig that helps them earn an income through blogging and creating digital products.
Once I did find my niche and I figured out who my main audience is, it made all the difference for me. Also, once I was clear on my niche audience, my blogging has taken off to higher heights! I now write with more clarity and focus, and blogging has become a lot of fun for me. I aim to encourage you that blogging doesn’t have to be a chore when you know who you’re writing to.
I totally recommend you take some time to think about ways to find your niche before you start blogging. It will make a huge difference in your authenticity as you are truly reaching the audience you really want. I mean, it is difficult enough to write to someone you don’t know (similarly to talking to someone you don’t know). I can imagine why it can be taxing to write a blog but you have no clue who your audience is. That’s why I want to help you to find your niche before you start creating content.
Really figure out who your audience is before you write a single blog post. This way, you won’t waste time and you will get straight to the point of serving your reader.
Let me share with you the steps I took and that can also help you to figure out how to drill down and find your niche. Here’s what I did and what I recommend that you do.
Do a braindump of everything you’re passionate about.
Before you get started with the tasks of blogging (and there are quite a few tasks), you’ll want to make sure that you absolutely love what you’re writing about. You should ask yourself a few key questions such as:
- What am I passionate about?
- What do I like to talk about all the time?
- What advice do I always give to my family and friends?
- Which books and magazines do I like to read the most?
- What blogs or podcasts do I already follow?
I have more ideas in my book about how you can find your passion with blogging before you begin.
Take out your favorite journal or notebook and jot down all of your blogging ideas. Don’t hesitate, just go for it! Let your experiences, passions, likes and dislikes, joys in life, and favorite topics take over your thoughts and write down everything you could see yourself writing about on a weekly and monthly basis.
Here’s one of my favorite journals with a weekly layout. Choose one that speaks volumes of happiness to you 🙂
I basically use it, in addition to my Typo notebook, as a place to dump ideas for the week. I’m using my Happy Planner and some digital stuff too, like Trello.
Remember- you might love the topic, but you’ll need to be able to write about it often and be happy enough with the topic that you can stick with it for the long haul.
Ask yourself “Do I really know this topic?”
If you know your topic well, you definitely have an advantage. Writing about something you’re familiar with gives you an edge in your writing because you have a familiarity with the topic. When you’re comfortable writing on a topic, it shows and your readers feel more comfortable reading your blog.
But what do you do if you don’t feel confident with your blogging topic just yet? If you don’t know your topic well, no worries. Don’t be discouraged if you’re not an expert yet. There is no need to panic and change gears if you really love a topic but don’t know everything there is to know about your topic. We’ll never know everything there is to know.
In fact, that’s one of the reasons I blog. The more I blog about a topic, the more I learn about it. Then, of course, the more I learn about a topic, the more comfortable I become at writing about it. I don’t have to know everything in the beginning, because I’ll get “on-the-job training” the more I write. And the more I write, the more my blog traffic increases.
That said, the more you know your topic, the easier it will be for you to write regularly and consistently. Keep this in mind when thinking of how to narrow down and find your niche.
To find your niche, write regularly and consistently.
Make sure you write to your readers regularly and believe that they want to hear from you!
I’ve gone through life seasons where I couldn’t keep up with my many blogs. Because of this, I didn’t stay consistent with my content. When this happens, folks just stop reading. It’s expected and it’s normal. (This is why it’s so important to choose a topic you love and that you can write about on a regular basis.)
When your readers know when and what to expect from you, they will respond more favorably.
The best part about writing regularly to my readers is the connections I make with my readers. They always reach back out with a few words – either to thank me for the content or make suggestions on new content I can create that will help them.
This is exactly what you want your reader to do: give feedback.
Keep asking your readers what they want to hear about from you, and write about those topics. The more you blog, the more feedback you’ll receive. This is honestly the best way to shape your blogging path.
I appreciate SEO (search engine optimization) and keyword strategy and know that it’s very important to include this in your blogging, but you can sometimes learn more by listening to your readers than by keyword research. So, really take the time to listen to what your readers want to learn.
I’m an advocate of listening to your niche and giving them what they need. Once you find your niche, know that they are your tribe and they want to hear from you for a reason.
Be a friend and get personal.
Lastly, make sure you are writing to your tribe as though they are your personal friend. Believe me, this is the key to building beautiful online relationships with your followers.
You never know when you’ll hop on a Zoom call to chat with a reader personally (it happens to me frequently as an online business coach)…so I just tend to see everyone one of my subscribers as a potential friend.
Therefore, if you’re on my mailing list- you’re my friend! (If you see your subscribers and readers this way, it won’t be hard to write to them in a more personal tone.)
Remember, they’re not just a group of random subscribers, but real people with real needs who are reading your content for a specific reason: to solve their problem. They are hoping you have the answer for them.
If you want to find your niche, all you really have to do is find the people that you can most serve with your skills, talents, abilities, and knowledge, then give them all the help you possibly can!
Still asking “How to find my niche in blogging?”
Or, has this post been helpful to you? I hope you are inspired to write on topics you love and that you begin to really enjoy blogging!
If this post has been helpful to you, leave a comment below and pick up my free course on starting a blog.